Top telecom company Vodafone is partnering with Cardano to launch a non-fungible token (NFT) chain. The German arm of the company, Vodafone Deutschland will directly work with Cardano to launch the NFT collection on the Cardano blockchain, according to NFT infrastructure provider NMKR, which will be in charge of the minting.
NMKR developer Patrick Tobler yesterday 28 June posted a screenshot from Vodafone Deutschland outlining the launch plan.
“Yes, we are planning to release an NFT collection this year, and we want to utilise the Cardano chain for this. The reason we chose this particular chain comes down to community, sustainability as well as cross-chain possibilities.”– a Vodafone Germany employee wrote in the company’s official Slack channel.
Vodafone Deutschland had earlier hinted through its official Twitter handle that it was working on an NFT project when it posted “Does #Cardano have #NFTs ? Join our discord http://vod.af/discord Moving the chains” on 27 June.
Cardano is one of the top ten cryptocurrencies by market cap. It’s a proof-of-stake blockchain platform whose goal is to allow “changemakers, innovators and visionaries” to bring about positive global change. It also aims to “redistribute power from unaccountable structures to the margins to individuals,” bringing about a more secure, transparent and fair society.
The project’s CEO Charles Hoskinson has often been misunderstood, but has remained focused on building the network to realize its goals. This partnership with Vodafone is a major step in the right direction for the company.
Bringing Mainstream Adoption to Cardano
If Cardano is to ever achieve its goals, it must experience mainstream adoption, because its services are tailored to fit the lives of regular people, not just within the crypto industry. By partnering with a mobile telecom company with over 100 million customers in Europe alone, Cardano may be on the verge of seeing a massive mainstream adoption.
Through this project, Cardano will also earn credibility from the mainstream, since Vodafone will be literally endorsing the project by launching an NFT collection on its network. This is not just good for Cardano, but for the crypto industry at large.
Indeed, Cardano needs this kind of partnership at this time when the securities and exchange commission (SEC) in the US has named it a security. The project also recently got an endorsement from regulators in Indonesia for its token, ADA to be listed and traded on exchanges in the country as a commodity, marking another milestone for the project.
NFTs Facilitating Crypto Adoption
Cryptocurrencies on their own have seen some reasonable adoption over the years, but the introduction of NFTs has significantly improved adoption since mainstream actors can more easily relate with them. Even governments which are usually against crypto have embraced NFTs. For example, the UK is still mulling the idea of launching a royal NFT collection.
