Top enterprise blockchain company Ripple has been working towards making payments easier across borders. The company has taken another step towards making this a reality by extending its Liquidity Hub services to Brazil and Australia.
Ripple says the service will give users in the two countries a “streamlined” way of buying, selling, and holding crypto assets. Liquidity Hub allows businesses to “access multiple liquidity pools and advanced trading features that include post-trade settlement through a single API,” Ripple said in a blog post on Thursday.
This is the first time Ripple is taking the service outside of the United States where it has its global headquarters. Liquidity Hub was only available in 35 U.S. states, including California, Pennsylvania, Georgia, Michigan, Arizona and Colorado.
“Ripple has strong connections to these regions from our existing businesses, and have found innovative firms that are looking to adopt crypto to meet their end customer’s payments and liquidity needs,” the company said while responding to questions from The Block. “Liquidity Hub provides them a one-stop solution versus patchwork strategies these firms deploy to tap into crypto liquidity today.”
Liquidity Hub is one of Ripple’s many inventions that are helping to grow enterprises all over the world. Extending its Liquidity services to Brazil and Australia is certainly an excellent way to attract more enterprises into the blockchain and crypto world.
Improving on Liquidity Hub
Since its launch, Ripple has been improving on Liquidity Hub by adding new features to bring more capabilities that will offer better services with higher efficiency to its customers worldwide. Improvements in the future will include additional supported assets. The company added support for stablecoins including USDC and USDT in the second quarter of the year, but intends to add more as regulation permits.
“The new features added are backend updates to improve the customer experience including new features to streamline operations, including additional trading UI features and improved SLAs for crypto deposit processing,” Ripple said.
“This greatly improves the customer experience for a variety of customer segments that can benefit from Liquidity Hub, including NFT marketplaces, crypto ATMs, and brokers,” it added.
Ripple Expanding Despite Regulatory Challenge
Ripple has faced legal challenges since 2020, but this doesn’t seem to deter the company’s expansion plans. Even now, the company is awaiting trial on an appeal the securities and exchange commission filed following Ripple’s victory at the court.
Ripple is however still making progress in jurisdictions where it is allowed to thrive. Brazil for instance is a crypto-friendly country in Latin America where other companies like Binance are also gaining ground, making it an ideal place to bring Liquidity Hub.
